Creative Advertising Intern
London, June 2022 - July 2022
Collaborated with the Creative department in the art direction of a live brief for a multination food brand. This included research, ideation, concepting, and pitching of the concepts to the Creative team.
Conducted a social media trend analysis for a multinational beauty brand. Based on these findings developed and pitched content ideas.
Undertook the media selection for an experiential campaign for a multinational luxury fashion brand.
Explored and obtained insight from nine departments at Dentsu Creative. This included creative departments, account management, account planning, production, brand experience, brand advocacy, and brand strategy.
Airly Foods Advertising Research Intern
Dallas, August 2021 - December 2022
Planned, executed, analyzed, and packaged two Advertising Research class projects for a pioneering start-up in climate-friendly snacks. Secondary research annotated bibliography focused on eco-friendly brands across product categories; Primary research identified eco-related influencers for consideration for TikTok efforts and brand endorsements.
Zurich, May 2018- July 2018
Analyzed La Prarie’s sustainability image through customer feedback, generating a research report with demographic analysis and options for sustainability campaigns; resulted in a partnership with the ETH Zurich Foundation to fund glacier-related research, combating global warming.
Conducted a competitive analysis of the brand efficacy when targeting young people, compared online branding and social media presence, and conducted various store checks in multiple cities in Switzerland.
Supported customer communications, responding to customer feedback and special requests.
Public Relations and Social Media Intern
Dallas, January 2022 - May 2022
Responsible for providing marketing, public relations, and social media support for the most prominent sports department that oversees 17 SMU athletic teams. The primary goal is to establish a program for ensuring the new $100 million dollars, 40 thousand seat stadium is sold out. Created a collaborative and strategic partnership with multi-million dollar business entities and social media and marketing content and competitive analysis. Consistently communicated and met with clients and team members to organize and establish marketing plans, goals, and objectives.
Munich, June 2021- August 2021
Planned and coordinated the public relational aspects of the annual Salesforce Pride event.
Developed the creative direction, and assisted in the launch, of Salesforce’s new national environmental sustainability event.
Administered and created the design and merchandise for the partnership with the German Olympic Sport confederation for the Olympics.
Hamburg, June 2017- July 2017
Conducted a competitive analysis, analyzed brand positioning in the skin care segment, and presented it to the CMO and brand team.
Analyzed the effectiveness of advertising tools on the brand’s website (e.g., banners, pop-up ads, ad videos) and their positioning through randomized testing and customer surveys.
Supported the product development for a new eye-care product, targeting young professionals by conducting customer surveys to analyze pain points in their skin-care routines.
SOUTHERN METHODIST UNIVERSITY, DALLAS, TEXAS,
USA 2019 – PRESENT
Bachelor in Creative Advertising and Minor in Corporate Communication and Public Affairs
STIFTUNG UND INTERNAT LOUISENLUND,
2016 – 2019
International Baccalaureate (IB)
IB Student Body President
2014 - 2016
Duke of Edinburgh Award