Creative team: Sophie Heidenreich, Emily Elhilow
Role: Co - Idea, Co - Copywriter, Co - Art Director
Miralax is a laxative that offers constipation relief that works naturally with the water in your body. Conquer constipation with Miralax. A plethora of copy came to fruition in the early stages of this campaign. Accordingly, we allowed the words to shine. Bright, simple art direction encompassing bold type and seamless coloring make pretty a topic that is otherwise not so pretty. Witty copy marries energetic yet soothing art direction to give MiraLAX an approachable feel.