MIRALAX

CONQUER CONSTIPATION

Creative team: Sophie Heidenreich, Emily Elhilow

Role: Co - Idea, Co - Copywriter, Co - Art Director

Miralax is a laxative that offers constipation relief that works naturally with the water in your body. Conquer constipation with Miralax. A plethora of copy came to fruition in the early stages of this campaign. Accordingly, we allowed the words to shine. Bright, simple art direction encompassing bold type and seamless coloring make pretty a topic that is otherwise not so pretty. Witty copy marries energetic yet soothing art direction to give MiraLAX an approachable feel.

AWARDS

Silver / Graphis Annual New Talent / 2023
Silver / Graphis Annual New Talent / 2023
Gold / American Advertising Awards / Consumer Campaign / Nationals / 2023
Silver / American Advertising Awards / Consumer Campaign / District / 2023
Silver / American Advertising Awards / Consumer Campaign / Dallas / 2023
Silver / American Advertising Awards / Out of Home / Dallas / 2023
National Student Show and Conference / Best Copywriting / 2023
National Student Show and Conference / Best Print / 2023
National Student Show and Conference / Best Out of Home / 2023
National Student Show and Conference / Best Copy / 2023
Applied Arts Student Award / Campaign / 2023
Merit / Young Ones / Out of Home / 2023
Merit / Young Ones / Craft in Writing / 2023
Judges Choice / Southern Methodist University / 2023
Shortlist / Communication Arts / 2023
Highlighted / Ads of the World / 2023

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