RENT THE RUNWAY
EVERY SEASON. IN SEASON.
Creative team: Sophie Heidenreich
Role: Idea, Copywriter, Art Director
The common desire of being in style and wearing the latest fashion has a cost way greater than the one found on a price tag. Every year the average American throws away 37kg of clothes of which 85% end up burned or in landfills. Rent the Runway is a sustainable fashion subscription that allows users to rent designer apparel and accessories without paying designer prices.